Your Attractive Heading

Trust, Decide, Act

Our Story

Often, you need someone to trust.

For us—Pete and Travis—it began in Army attack helicopter cockpits, where we learned that the best solutions often come from simply being there for each other, listening, and working through challenges together.

Over twenty years of friendship and collaboration taught us something important: whether you’re flying missions or running a business, having someone you trust makes all the difference. Through the years, we found ourselves naturally helping each other navigate business challenges. Pete would listen as Travis talked through operational hurdles. Travis would offer perspective when Pete wrestled with growth and messaging questions.

The idea for Lucid Pursuit emerged organically while we were helping an IT company find its footing. We saw firsthand how small businesses often reach points where growth seems to hit a wall—not because they’re doing anything wrong, but because what got them here, won’t get them where they need to go.

Teamwork, Discipline and Experience will get you through the hardest challenges.

What We Believe

Every business has its own story, its own challenges, and its own definition of success. We don’t come with per-packaged solutions or rigid frameworks. Instead, we believe in rolling up our sleeves and working alongside you to understand what’s really happening in your business.

Sometimes growth stalls because you’re doing too much, not too little. Sometimes the answer isn’t trying harder—it’s stepping back to see the bigger picture. We’ve been there ourselves, and we’ve learned that the best solutions often come from thoughtful observation and focused action rather than dramatic overhauls.

How We Work

When you invite us in, we become part of your team. We listen more than we talk. We ask questions—lots of them. We help you look at your business from new angles, and together, we find practical ways forward.

We won’t overwhelm you with consultant-speak or theoretical models. Instead, we offer something simpler: a partnership built on best practices, mutual trust and a genuine desire to help you succeed.

Whether that means finding ways to increase revenue, manage costs more effectively, or simply think differently about your challenges, we’re here to help you find your path.

Our Promise to You

We’ll be honest about what we see, respectful of what you’ve built, and committed to finding solutions that work for your specific situation.

We won’t pretend to have all the answers, but we promise to be there with you, working through the tough spots until we find your way forward.

When you’re ready to talk, we’re ready to listen. Let’s figure out your next steps together

02
Who we are

Leadership Team

Pete Curry

Pete

Managing Partner
Travis

Travis

Managing Partner
Scroll to Top